Grillfaktor

Awards entry

NEVER MISS A GRILL OPPORTUNITY AGAIN

Danes are some of the most grill enthusiastic people in Europe - beaten only by the Greeks.

Unfortunately, the grill season is longer in Greece than in Denmark, so how could SuperBrugsen help Danes get the most grill out of their summer?

We introduced Grillfaktor, a service that makes sure you never miss a chance to grill again. By combining five real time data sources, the service predicts the likelihood of a good grill opportunity for every local address in Denmark.

View the website

RESULTS

  • Over 80.000 unique users visited the campaign site
  • 2.000 hours spent on the site
  • The banners had a click-rate of 0,35% - they performed more than 3 times better than average
  • The online films were viewed over 3.500.000 times
  • 2.000.000 total Facebook reach
  • 10.000 SMS permission captured
  • 125.000 leads sent to "tildbudsavis"
  • Positive ROMI: 4,77